‘Lifestyle longevity’ club opens 1st location

Just in time for the new year, the 280 corridor got a new way to work out.

Quevity, a self-described “lifestyle longevity” club, opened in the Village at Lee Branch on Dec. 15. The fitness center gets its name from what owner Larry Gurney said he believes a health club should be: something that fuels “The Quest for Longevity.”

Gurney has worked in health and fitness for 35 years, founding programs including 24 Hour Fitness and The RUSH Fitness Complex. 

Quevity focuses on health from different angles, said Liz Harrop, Quevity’s wellness director. When members join Quevity, Harrop said, they work to develop a lifestyle plan for them — something that they can use to hit “total body wellness” through actions in and out of the gym.

“We know right now people are kind of bombarded with health and wellness information,” Harrop said, adding that they work to make plans easy to understand and implement. 

Lifestyle plans focus on time and stress management, nutrition and fitness goals, she said. Members can complete a health and longevity assessment and lifestyle analysis, and then receive GPS — goals, pathways and strategies — points for a lifestyle plan.

“It’s their roadmap for how they reach their goals,” Harrop said. 

Quevity has several therapies focused on wellness, including cryotherapy, an infrared sauna, a salt room, drywave massage and other options. 

In addition to expected fitness equipment such as treadmills and weights, Quevity also has small group training classes that use equipment such as yoga slings and elastic bands that give a low-impact, highly effective workout, said Donna Meyer, Quevity’s group training director. The tools make the workout easier on the body and joints, Meyer said, without sacrificing results.

“At Quevity, our motto is just, ‘Live life better,’” said Dana Hamon, manager of the club’s  Q-fit studio. “So we are taking a holistic approach to just better quality of life and the body as a whole — the mind, the body, the soul, the stress relief.”

Q-fit includes “signature classes” that are circuit-style and use “fun props and equipment,” Hamon said. This equipment can’t be found elsewhere in the Southeast, she said. 

“Our goal is for our members to have fun and for it to always be changing. We don’t want for our participants to come to the point where they plateau, so we’re going to try to continue to make the classes different,” Hamon said.

Classes use heart rate monitors, which allow the individuals working out to track their ideal heart rate and thereby not overtrain and become injured, Hamon said. At the end of a workout, Hamon said, her goal is for everyone to leave feeling successful and like they can do anything.

“I have found over the years, when I’m teaching group classes, that if someone leaves a class feeling unsuccessful, they generally don’t come back. And that’s the last thing I want,” Hamon said. “I want someone leaving feeling empowered and like they can do anything they put their mind to. That’s our goal for every person who walks through those doors, no matter what their fitness level is.”

The location on U.S. 280 will hopefully be one of several locations nationwide, Hamon  said. 

Quevity is located at 220 Doug Baker Blvd., Suite 100. For more information, go to quevity.com.