Birmingham dermatologist named spokesperson for Old Spice lineup

Birmingham board-certified dermatologist Dr. Corey Hartman has been named the dermatologist spokesperson for the upcoming launch of Old Spice’s all-new Ultra Smooth and Gentleman’s Blend lineups.

Hartman is the founder and medical director of Skin Wellness Dermatology, which has locations in Homewood and Chelsea, and the assistant clinical professor of dermatology at the University of Alabama School of Medicine.

During this campaign, he will work closely with the brand to share the newest lineups with the public and discuss the dermatologist-tested benefits by supporting product launches and creating product videos to share with his 20,000-plus Instagram followers.

Hartman kicked off his partnership with Old Spice at a press preview event in late 2019, where he spoke about the two newest product lineups with media outlets, including Men’s Health, Newsweek, Ebony and more.

The two newest product lineups from Old Spice feature dermatologist-tested formulas focused on hydrated and healthy skin. They will include body wash, anti-perspirant and deodorant, and a body and face bar that are crafted to be gentle on skin, including sensitive skin.

“I’ve been an Old Spice user since my teenage years and am honored to work with a brand that is making huge strides in men’s grooming,” Hartman said. “Ultra Smooth and Gentleman’s Blend provide a suite of products designed for men focused on having healthy skin, and, as a dermatologist myself, that’s something I can get behind.”

For information on Hartman and his local practices, visit skinwellness.com.