Chelsea Business Spotlight: The Ditsy Daisy
16383 U.S. 280
Monday-Friday, 10 a.m.-5:30 p.m.
Saturday, 10 a.m.-3 p.m.
678-6166
Facebook- The Ditsy Daisy
Instagram- theditsydaisy
The Ditsy Daisy Boutique, owned by the mother daughter team of Michelle Butts and Cindy Parnell, offers contemporary and fashionable clothing for women of any age.
With input on clothing selections from Michelle, Cindy, and Cindy’s’ younger daughter, Lindsey, the store has a full range of options including clothing, shoes, accessories and gifts.
After college, Michelle decided she wanted to open her own boutique. After joining with her mother, they were faced with the challenge of finding the perfect place to open shop. Knowing that they both wanted to be located in a small town, they searched all along 280 until they found Chelsea, with only one boutique in the city.
The community was the perfect fit for The Ditsy Daisy. Cindy and Michelle describe getting to know their customers as one of the favorite parts of their job. They always try to pick up royal blue clothing to support Chelsea High School athletics, and they keep their customers in mind when they go to market. Cindy and Michelle fell in love with the town and the people in it, and they even moved to Chelsea from Sylacauga after working in the area for three years.
Cindy is no beginner at running her boutique. She owned one in Sylacauga several years ago.
At the heart of The Ditsy Daisy is a team effort. Lauren and Kim, two friends, accompany Cindy and Michelle to help run the business, and Lindsey has done some of the modeling for the store in addition to helping with all aspects of running the boutique.
Cindy and Michelle are used to seeing friends and repeat customers from Chelsea, but they also see a variety of other people come through their door. Customers will come from Greystone, Highland Lakes and further north and south on 280 to see what the boutique has in stock, which is updated often. The store receives new shipments nearly every day, and they update their Facebook page as well as Instagram to let their friends and customers know and call to reserve merchandise they want to see.
Perhaps the biggest change has been the recent move to the old KFC building in Chelsea on the corner of 280 and Chesser Crane Road, which has given them more room to expand what they offer. Space has been an issue for some time, and the new location provided a great opportunity to grow and personalize the store to their taste. The added space has allowed for the shop to bring in new brands and gift items to serve their growing customer base. The new store has a rustic, chic atmosphere that attracts customers to come in and see what they have to offer.
The Ditsy Daisy offers items that fit most any budget, but they always keep in mind the need for reasonable prices. They carry many popular shoe brands, such as Off the Beaten Track, Antelope and Sbicca, as well as an exclusive denim line. Cindy and Michelle try to shop with their customers in mind, always buying what they think they need and want in their wardrobes.
Another fun addition to the Ditsy Daisy is their boutique on wheels. They actually have a rolling boutique complete with a great selection of merchandise and even a dressing room. The Ditsy Daisy on wheels has traveled to Mt. Laurel Fall and Spring festivals, and also book house parties! The Ditsy Daisy on wheels plans to go to a couple of new festivals this spring and summer as well.
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