Fashion on the go

When Ditsy Daisy owners Cindy Parnell and Michelle Butts decided to buy a truck for their models to change in during fashion shoots, they soon realized that they had a bigger opportunity on their hands. With the popularity of food trucks on the rise, the mother-daughter team decided that they would create a fashion truck. 

After several weeks of searching over the summer, Parnell and Butts learned that a neighboring business had a truck that was no longer in use. 

“It was a blank slate, so the designing began,” Butts said.

Designing and implementing changes to the truck took about three months. While planning the designs, Parnell and Butts wanted to create a smaller version of their boutique but also wanted to be able to include everything that they normally would in-store. 

“We have all of the things that we have in our boutique, along with a few extras,” Butts said. “It is stocked with our best-sellers from our store, along with accessories and small gifts...We aim to have something for all ages.”

The truck made its debut at the Mt Laurel Harvest Festival on Oct. 11. The Ditsy Daisy hopes to reach customers who might find it difficult to visit their location frequently. 

“[It’s] a great way to reach customers in other areas,” Butts said.

Customers will be able to book the truck for any event such as girls’ nights out, birthday parties, sorority events, charity events and more. When it is not at events, it will be parked in front of the store. 

For more information on The Ditsy Daisy or the fashion truck, visit theditsydaisy.com or call 678-6166.