Greystone native returns to Birmingham to establish Lee Branch Dental Studio
Some people associate their dental visits with stress, and that’s what sets Lee Branch Dental Studio apart from the rest — it encourages patients to feel maximum relaxation.
The studio, which opened Jan. 25, is more of a studio than the typical dentist’s office, allowing patients to feel a similar experience to that of a spa visit. Between massaging chairs, noise-cancelling headphones, scented towels at the beginning of each appointment and weighted blankets, the goal is for visitors to feel calm and stress-free.
Lee Branch Dental Studio also offers Botox and Juvederm services, as well as a high-end skin care line called SkinMedica.
“They can get everything they want done in one place, whether it’s Botox and filler, or just routine cleanings and cosmetic dentistry,” said Dr. Brooke Totty Jordan, DDS, the dentist at the new location.
Jordan, who now has a year under her belt in the industry, graduated from Baylor College of Dentistry at Texas A&M in May 2018 and decided there was no better place to further her career than her hometown.
“I grew up in Greystone my whole life, and I grew up in this area,” she said. “So I figured what better place to start and open than right in my own neighborhood.”
Jordan, who is a big fan of sweets, said another feature that sets the new studio apart from the rest is the candy bar for patients to enjoy.
Currently, Lee Branch Dental Studio is open Monday, Tuesday and Friday from 8 a.m. to 5 p.m., but as the client list continues to grow, so will the hours, Jordan said. She also said they are receiving four or five new patients per day and have seen steady growth since opening.
Several deals are being run for new clients. Those that come in for a new patient exam are entered to win a cruise for two. There is also the opportunity to be part of the Whitening Loyalty Program, where patients can pay a one-time fee of $99 and receive free whitenings at each routine cleaning. The first 25 patients interested in Invisalign can receive a free consultation and, if eligible, can also get $500 off their treatment.
“I want [patients] to feel like it’s a dental home, like they can come here and just be relaxed and we can address all of their needs,” she said.
To learn more about the services offered or to book an appointment, visit leebranchstudio.com. Patients and potential patients can also follow the studio on Facebook and Instagram for updates and specials at @leebranchdentalstudio.