Women in Business: The Ditsy Daisy - Cindy Parnell, Michelle Butts, Lindsey Parnell

Sometimes the hardest thing about shopping is finding something you truly love and that suits your style. Co-owners and mother-daughter team Cindy Parnell and Michelle Butts understand that, and they have been helping the Chelsea community fill their closets since the opening of The Ditsy Daisy in 2011. 

Parnell always has been in the retail business, and after growing up watching her mother own a store in Sylacauga, Butts developed a love for retail as well.

“It was always something that was in the back of my mind,” she said. “Finally I got the nerve to put everything on the line and open [The Ditsy Daisy].”

Being a small business, Parnell and Butts have put in the long hours to help their business grow to cater to customers of all ages. The duo is ready to help any teens, moms or grandmothers who walk through the door find an outfit that fits their style and their personality.

“Sometimes people have no clue what would look good on them, and we can always help them with that,” Butts said. “We really are a one-stop shop having denim, shoes and clothing.”

The Ditsy Daisy also has opened a store in Auburn run by Butts’ sister, Lindsey. Both stores continue to see new faces and return customers, and with plans to continue growing in Chelsea, Parnell and Butts assure the community, “It’s always fun in The Ditsy Daisy!”

► WHERE: 16383 U.S. 280

► CALL: 678-6166

► WEB: theditsydaisy.com