Women of 280: ​Tonya Youngblood and Jessica Wilder - Southern Roots

​Tonya Youngblood and Jessica Wilder opened Southern Roots almost two years ago. The boutique specializes in clothing for ladies and tween girls. 

“Over the years, Jessica and I have helped others in their businesses, so we are very familiar with running a business. We decided to take the leap and open our own business,” Youngblood said.

 ​They were inspired by their own love of fashion and shopping, and they are passionate about providing stylish and comfortable clothing for ladies of “all shapes and sizes at affordable prices,” Youngblood said. “Our customers inspire us on a daily basis. We love when they come in and say that they love shopping in our store.”

 ​Southern Roots has something for everyone. “We want people to know that even though we are a small boutique, we carry a variety of sizes and that our inventory is constantly changing. You could see something new every day.”