Women of 280: Michelle Butts and Cindy Parnell - The Ditsy Daisy

Michelle Butts and her mother, Cindy Parnell, owners of The Ditsy Daisy, offer a great selection of styles for shoppers. Since opening in 2011, the women’s boutique has grown locally and online with customers from across Alabama and all the way from South Florida and north to Maryland. Their spacious Chelsea location offers ample space to browse through clothing from several different lines, as well as jewelry, shoes and small gift items.

Michelle, who was looking for a different avenue to pursue after studying computer science at Auburn University, came up with the idea for the store. 

“I had previously owned a boutique in Sylacauga, and Michelle came to me saying, ‘Mom, why don’t we open a boutique in Chelsea?’” Parnell said. A venture was born, and now younger daughter, Lindsey Parnell, is also part of the team. Together the trio offers a great selection for every woman!