Notable graduates help Shelby County Schools unveil branding campaign

As part of an effort to reshape its identity, Shelby County Schools (SCS) revealed its new logo on April 16.

The logo is part of a campaign to brand the system as a model school district, Superintendent Randy Fuller said, adding that he believed Shelby County Schools were innovative leaders in the state that attract families to locate in the district.

“This represents who we are, what we do, and where we are going,” Fuller said.

According to a release, the image in the upper portion of the logo represents both an open book and a flame, signifying a quest for knowledge and a goal to ignite the pursuit of learning in students. The column represents a tradition and excellence and mission to equip students with a foundation for success.

The logo was revealed during the system’s Showcase of Schools event, during which the district also unveiled a new promotional video. It features notable SCS graduates including 2005 Miss America Deidre Downs Gunn and Gov. Robert Bentley, who grew up in Columbian and attended Shelby County Schools.

Bentley provided SCS’ new tagline in the video, “Prepared for the Journey.”

“Shelby County Schools prepared me for the journey…and you never know where it might take you,” he says in the clip.

Other keynote speakers — also SCS grads — during the event included: Oak Mountain High School graduate Ameen Barghi, currently enrolled in the UAB School of Medicine; Keith Richards, founder of Taziki’s Mediterranean Café; and Dr. Lawrence Lemak, founder of Lemak Sports Medicine and Orthodontics.

For more, visit shelbyed.k12.al.us.