Terry Crutchfield, Crutchfield & Co., RE/MAX

Terry Crutchfield of Crutchfield & Co. RE/MAX, started her full-service real estate business in 2007.

“I saw an opportunity to provide a higher level of service, and support, within the real estate industry providing a better value to my clients,” she said. “I genuinely wanted to help others get their homes market-ready and to help them get the price they desire.”

Terry helps with staging and curb appeal and loves helping homeowners bring their home up to its full potential by getting it market-ready. She is there throughout the process, even recommending top quality contractors for home maintenance.

“Sometimes a few tweaks and less expensive ideas can get a house showroom ready to attract top quality buyers. It is easier for a buyer to visualize a staged home as their own, helping one get top dollar for their property.”

Her team offers real estate sales and support maximizing the return on the client’s investment including house preparation, staging, the latest photo technology and a full range of social media marketing, print and email.

“We also provide a high level of skill in negotiating on our clients’ behalf,” she said.

Her services are personalized to each client, providing them with the tools and knowledge needed to sell or buy a home.

“We leverage technology to assist us in locating the ideal property for the buyer and present a variety of options for their needs. We also use nontraditional methods to identify properties that meet their unique requirements.”

For those looking to buy, she helps them find the house that best suits their needs at the best price possible and provides added support and contract negotiations ensuring the highest level of security for the transaction.

“I am passionate about this because I am helping people with one of the most important financial decisions of their life.”

Terry makes sure she provides a service way beyond a do-it-yourself buy or sell. Her mission is for the client to have a positive outcome with no surprises.

“I know the general public has access to so much information today, not available say five years ago,” she said. “Even so, the market can be confusing with information overload. I try to take the time to walk my clients through their options to steer them in the right direction.”

“Sometimes in the process of being honest and transparent, you are not always telling the client what they want to hear. Sharing my professional opinion sometimes can be different from their expectations, but that is what they have hired me to do — to give them my honest, professional opinion that is based on market knowledge and data.”

She gets a large number of clients from referrals and reputation.

“Company growth is important to me, but honestly helping people with the most important transaction of their lives and doing so with the highest level of integrity is what we want to be doing.”

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