Photo courtesy of Strauss Financial.
Arthur Strauss will take over as CEO of Strauss Financial Group Inc. effective January 2021.
John and Heidi Strauss started their company 32 years ago with the sole purpose of helping their clients achieve financial security and independence. Their mission with Strauss Financial Group Inc. was to create and preserve wealth for generations. The two now feel they have accomplished their goal and are preparing for retirement.
The company, a fee-based Registered Investment Advisor, will continue to stay in the family. On Sept. 18, John and Heidi sold Strauss Financial Group Inc. to son Arthur on his 30th birthday.
Arthur joined the firm in 2013 and has served as vice president for the last five years. He will take over as the new CEO in January.
“To pass this legacy on to our son, who has met with and worked with our clients for many years, is not much of a transition,” Heidi said. “We know the story and legacy will continue for the next generation.”
Arthur received his Bachelor of Science degree in business administration from the Brock School of Business at Samford University and was also a member of the Samford baseball team from 2009-13.
A CFP professional, Arthur will continue to help the firm’s clients with the various financial planning issues that they face. This designation has supplemented his expertise in investments, asset structure, risk management, taxes and estate planning.
The firm assists in wealth management services, including strategic financial retirement and estate planning; investment portfolio management; divorce and succession consulting; and insurance and long-term care.
“As a little boy, my sister and I watched our parents dedicate themselves to two things: their family and their clients,” Arthur said. “At that time, I did not know that I wanted to follow in their footsteps … however, as I got older, I began to form an interest in the world of finance. My interest turned into a passion after I completed an internship there during my junior year. I joined the company upon graduation and began to learn from my parents about the many nuances of being a trusted advisor.”
Now, almost 10 years later, Arthur said he is honored to be the new CEO and that he has been blessed to have worked with his parents.
“I hope to carry on their discipline, focus, work ethic and, most importantly, their genuine care and diligence for our clients,” Arthur said. “I am excited for my parents to be assisting me over the next couple of years and eventually guiding me as two of my most trusted board members. Our goal is to make this transition a smooth and positive one.”
John and Heidi will continue working with the firm on a limited basis. They look forward to enjoying the next chapter in their lives, with their three grandchildren, traveling and spending time at the lake.
“Reflecting on those years, our journey has been an incredibly rewarding and remarkable one,” Heidi said. “We have had the honor of sharing [our clients’] life story — and ours — and we are forever humbled and grateful for the work that we have accomplished and the privilege of serving wonderful people like you. As we pass the torch and Arthur takes the reins of our organization, we are looking forward to making the shift from business owners to mentors and board members.”
