Favorite Laundry

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Photo by Mallie Crumpton.

0812 Favorite Laundry

Favorite Laundry sells Ashley Eiler’s children’s clothing lines along with baby and children’s gift items.

There isn’t much that Ashley Eiler doesn’t do. She is a mother, clothing designer, blogger and owner of children’s clothing store Favorite Laundry.

“I first started the business from home, but with all of the equipment and packages being delivered to the house, it just became too much,” Eiler said. “I knew if I wanted my business to continue to grow, I would need a bigger space.”

With her children starting school, she said that the timing for finding the space in Mt Laurel so close to her home, along with friends and family, was a Godsend.

“My priorities are to be a wife and mother first. I’m so blessed that I am able to do the work that I love as well,” Eiler said.

The shop opened in February of 2010 and has been a success in the children’s clothing market.

They have also recently started selling a selection of unique birthday and baby gifts such as stuffed animals, books and picture frames that can be gift wrapped for free. With their new baby registry, customers will receive a discount with their first purchase from the registry.

Although Eiler is busy with all of the new additions to her business, she does not forget the reason why she started it all.

“I want my customers to know that they can be comfortable coming here,” Eiler said. “There are so many high-end children’s clothing stores that are not friendly places. Above all, I want customers to feel like Favorite Laundry is a comfortable and loyal place to shop.”

Eiler also believes that being involved in the community is very important. She makes sure to support the local schools and teams, as well as provide for auctions and giving donations to different organizations.

“I think support from local businesses is important as well,” Eiler said. “I would love to network more with other businesses in the area.”

Eiler is the designer for Favorite Laundry clothing, as well as her Blessed Be The Name line and the new Be{tween} Collection for the “tween” age group.

“I try to make clothing that is casual and comfortable for the kids, but cute and memorable for mom,” Eiler said. She uses a lot of color and simple details such as ruffles and patterns to make for a well-coordinated outfit. These lines, made of pima cotton, can also be found at the Atlanta Apparel Market. Her blog, www.eilerandcompany.com, has frequent updates about sales and events happening in the store.

From fabrics with fun patterns and frills to friendly conversation, there’s no doubt you will find it at Favorite Laundry. One step through the door and it’s sure to become your favorite.