Photo by Caroline Carmichael.
Momma Goldberg’s is set to open mid-November in the space between Chicken Salad Chick and Panera Bread at the Village at Lee Branch.
A Momma Goldberg’s franchise location is scheduled to open in The Village at Lee Branch mid-November.
Momma Goldberg’s previously had a location open on U.S. 280, but that restaurant closed in 2014. The Lee Branch location is set to replace the one near Riverhill Business Park and bring the franchise’s sandwiches back to Shelby County.
“We’re very excited about it,” Nick Davis, president of Momma Goldberg’s, said. “It’s a great area for Momma Goldberg’s.”
About 40 years ago, Momma Goldberg’s opened its “old school” deli to the public in Auburn. Nine years ago, Momma Goldberg’s opened its first franchises in Auburn and Homewood.
The sandwich-serving chain now has 24 national franchises under its belt, including the Lee Branch location between Chicken Salad Chick and Panera Bread.
Momma Goldberg’s offers a variety of deli selections, among which are the Momma’s Love signature sandwich and Momma’s Nachos, which feature Doritos tortilla chips. Sandwiches and salads also come with an option to “build your own.”
One of the best aspects of Momma Goldberg’s, Davis said, is that it’s a family business.
Davis purchased two Auburn Momma Goldberg’s franchises from founder Don DeMent in 2009, including the rights to open a third franchise in Auburn.
Davis is a longtime friend of the DeMent family, and now as primary shareholder and president of Momma Goldberg’s, he said he works to ensure the company’s familial roots and atmosphere are maintained.
The Momma Goldberg’s family has experienced much success, Davis said, and in addition to opening a new location, this is a year for celebration. Going strong since 1976, 2016 marks the Momma Goldberg’s 40th anniversary of business.
“It is an incredible feeling to see this iconic brand grow across the Deep South,” Davis said.
The Lee Branch acquisition is one of three Momma Goldberg’s franchises opening in the near future, including downtown Montgomery and Macon, Georgia.
“We want to spread Momma’s Love to every major trade area and ensure this brand continues for generations to come,” Davis said. “You ‘gotta’ have your Momma’s Love.”
Projected hours of business for Momma Goldberg’s Deli at Lee Branch are between 10 a.m. and 9 p.m.
The new Lee Branch location is at 611 Doug Baker Blvd., 35242, between Chicken Salad Chick and Panera Bread.
For further information regarding Momma Goldberg’s, go to mommagoldbergsdeli.com.