Deanna Pizitz, Amy McCool and Meredith Latimer are owners of Pure Barre 280. Pizitz opened the fitness studio almost five years ago with two other partners. She was previously an instructor at the Pure Barre in Homewood. McCool and Latimer, both previously instructors, bought the previous partners’ shares of the business last November. They all credit Pure Barre for transforming not only their bodies, but their lives. The three joined forces to create a place where women feel empowered and inspired to reach their full potential.
Pure Barre is not just a workout, but a culture unto itself that encourages and supports women who come there to become the person they aspire to be. Pizitz not only saw instant results from the Pure Barre technique, but was drawn to the vibrant atmosphere. “I always wanted to go into business for myself because my parents were in business for themselves,” she said.
The result is a place where women can thrive. “Really it is all about helping and empowering women to become the best they can be,” said Pizitz.
They find inspiration in “the women who come in our studio! They have all had different life experiences, and they have pushed through adversities and continue to strive to be stronger women,” said Pizitz.
They want everyone to feel a part of the studio they have created and know “that it is a welcoming, warm environment where women come to work out and encourage each other to become the best version of themselves.”
