Laura Robinson and her staff at M&M Jewelers have served the Birmingham community for nearly three decades. M&M Jewelers specializes in design, appraisal, watch and jewelry repairs, insurance replacements, engagement rings, exotic color stones and pearl jewelry.
For Laura Robinson, the sole owner of M&M Jewelers, the most rewarding part of her job is the imagination and creativity that goes into creating custom pieces for her clients.
“I love designing new pieces and introducing somebody to an idea that they weren’t even aware that they could do or add to their old piece of jewelry,” she said.
If clients see a design they like, Robinson can replicate or tailor the piece to fit their budget, relying on her 30 years of jewelry experience and her gemologist education from the Gemology Institute of America in Santa Monica, California.
Robinson’s creativity is only part of the benefit of working with M&M Jewelers. Her team makes an effort to give each customer a personalized shopping experience.
“Our goal is customer service and to keep the hometown jewelry store atmosphere,” Robinson said. “We strive to help with everything from a simple watch battery to an extravagant engagement ring purchase.”
“We want to take care of our customers and develop long-standing friendships,” she added. “We love to be there for the min all of their life events, like engagements, birthdays and anniversaries.”
“That’s one of the benefits of shopping local,” Robinson said. “You get to know the faces who help you with your important pieces of jewelry.”