Terry Crutchfield got into real estate because she saw a need — a need for agents who were open, honest and operated with high integrity in the real estate field and had a desire to help others with their most important financial decisions of their life.
So that’s exactly what she strives to be. Not only that, she uses a highly effective, fine-tuned process.
“We differentiate ourselves by offering a full range of services, not just ‘post and pray’ — meaning we don’t stick a sign in the yard and pray your house sells,” Crutchfield said. “We have a proven marketing plan and are available for our clients.”
That plan includes home valuation, staging and ideas and tips on getting your house market ready. If needed, they can provide you with lists of contractors. They also use creative marketing, various forms of advertising (including social media) and strong negotiating to obtain top dollar for your home.
“For a seller, our team has detailed exclusive knowledge of the market to price your home aggressively and correctly, and we know how to position your home to its full potential for maximum profit,” Crutchfield said. “We know what buyers are looking for.”
Her company sells all price points, from empty-nesters wanting to sell a large home and move to a smaller space with less maintenance to those who want to upgrade to their dream home. She’s able to use that same market knowledge and negotiating skill to help buyers, too.
One of Crutchfield’s favorite stories from her career involves a time she was able to help both at the same time.
“I was once working with some clients, a sweet older couple who had a few health issues,” Crutchfield said. “We were getting ready to close on their house, and they had not been able to get all of their things moved. They were panicked and basically did not have any help.”
In that transaction, she was helping the buyers, too, and through a combined effort between her and the buyers, they were able to help the sellers move out of the house.
“I loaded up my car several times, swept the house and hauled the seller’s things to the storage building,” she said. “It was a group effort. I have since worked with both couples, buyer and seller, and consider them friends.”
Crutchfield loves helping in any way she can — that’s why she got involved in real estate in the first place.
“I want to treat all clients with the same respect and dignity that I would expect to be treated myself,” she said.
And her team believes in giving back to the community. They hold coat drives and food drives, serve and participate in neighborhood events and donate to local charities, such as Alabama Childhood Food Solutions. Through their 2019 and 2020 coat drives, they were able to provide approximately 300 winter items — coats, jackets, scarves — to Josie’s Place, Jimmy Hale Mission and The Lovelady Center.
