Pam Mitchell has worked in the window treatments industry for 30 years and has owned Window Decor & Design in Birmingham since 2015.
But Mitchell’s long career in the business has done nothing to diminish her passion for helping customers find the right products and applications for their homes. “I absolutely enjoy what I do,” says Mitchell, who brings a wealth of skill and a practiced eye to her work.
“I don’t just look at the window treat-ment part; I look at the entire space and recommend what window treat-ment is best for the room,” she says.
A Window Fashion Certified Profes-sional, Mitchell draws on her extensive knowledge of the products and services she provides at Window Decor & Design.
“There are many choices in window treatments, and not all of them may work in the space or window you are wanting to cover. Therefore, I am able to guide my customers in the right di-rection and not get overwhelmed with so many choices,” Mitchell says.
Window Decor & Design does not have a showroom, but it doesn’t matter. “We bring the showroom to you,” Mitchell says. “Our services include de-sign consultations onsite at the home or office, as well as expert measuring and installation.”
It’s very important for Mitchell to see how a window treatment looks and functions in the customer’s home before they make a final decision.
“Seeing a product in a showroom is different from seeing it in your home or office,” she says. “Lighting changes the colors. It’s also best to see a treatment in your actual window.”
Window Decor & Design offers all types of custom window treatments, including blinds, shades, shutters, draperies, and drapery hardware, as well as custom bedding and pillows.
Modern technology is having an exciting impact on many window treat-ments, according to Mitchell.
“The customers are really enjoying the motorized window treatments,” Mitchell says. With the Smart Shades made by Hunter Douglas, users can easily control their shades with the press of a button, a tap on a mobile device, a voice command, or even automatically.
In serving her customers at Window Decor & Design, Mitchell draws on her extensive training, including a BFA in interior design that she earned at the Southern Institute of Interior Design at Virginia College in Birmingham in 2011.
In fact, Mitchell offers interior design services at Window Decor & Design. “Having interior design knowledge and experience sets me apart from just a window treatment salesperson,” she says. Drawing on her interior design training, Mitchell now creates custom accent walls for customers.
An accent wall is a wall in a room that has a different design, color, or material than the other walls. Accent walls, which are very popu-lar now, can be used to add interest, texture, and color to a room, and they also make a room feel larger and more spacious.
“I absolutely enjoy doing them,” Mitchell says. “There is so much attention to detail that I add to an accent wall to make it stand out in your space.”
For more information, call 205-437-9575 or go to blindsand shuttersofbirmingham.com.