As Nowlin & Associates celebrates its 50th anniversary, founder and CEO emeritus Charlie Nowlin reflects on the journey from 1974 to 2024, recalling the struggles and growth that have marked the wealth management firm’s history.
Starting in Homewood, in a world far different from today, Nowlin’s firm has thrived by adapting to constant industry and economic changes.
“When we began, the services and products we offered were much simpler,” Nowlin said. “We started with life insurance, annuities, and disability income policies. Then, in the late ‘70s, equities became a major player, and we all had to adapt. Over the decades, financial planning evolved, and we evolved with it, thanks to the great people we have.”
Nowlin attributes the firm’s long-standing success to having the right people on the team, emphasizing that no single person can be an expert in every facet of financial services. “You grow with motivated people who understand the business, and that’s how we survived and thrived.”
Nowlin’s career in the financial world began after graduating from Memphis State University (now the University of Memphis) in his hometown. After a stint in the Army, where he became a tank commander, Nowlin entered the corporate world before finding his true calling in life insurance. In 1974, he came to Birmingham to manage an office, and what was initially a career move became a lifelong commitment to the community and people he served.
“We grew a family here, and Birmingham became a part of our lives,” said Nowlin. “I had opportunities to go back to Memphis, but Birmingham was home.”
Nowlin & Associates serves clients across Central Alabama and beyond, helping people build their wealth and secure their futures through strategic plans customized to meet their goals. “It’s important for people to know who you are, what you represent, and how you’re involved in the community,” said Nowlin. The firm’s approach has always been to build relationships and help people protect, grow and enjoy their wealth.
Justin Craft, who joined the company in 1997 and now serves as president, plays a vital role in continuing that mission. Nowlin sees continuity and adaptability as key to its ongoing success.
“What worked 10 or 15 years ago may not work today,” Craft noted, “but as long as we keep building relationships and adapting to change, we’ll continue to serve our clients well.”
Nowlin’s pride in his company’s legacy shines through, especially when he talks about the people he’s worked with and the clients he’s helped over the years. “We’ve built a family here,” he said. “And I’m just delighted with the team we have, both past and present.”
As Nowlin & Associates marks this milestone, the firm’s focus remains on providing ethical, client-centered financial solutions — ensuring that, in another 50 years, it will continue to be a trusted partner for those seeking financial security.
Is it ever too late to start?
“The best time to plant a tree was 20 years ago,” Craft said with a smile. “The next-best time is today.”
Nowlin & Associates can be reached at 205-871-9993 and is located at 2718 20th St. S. in Homewood.
